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About us

Core Values

At Bio Wellness Collection, we are dedicated to promoting health, wellness, and an active lifestyle. Our core values are the foundation upon which we have built our store, and they guide us in every aspect of our business operations.

Customer-Centric Excellence: We are committed to putting our customers at the center of everything we do. We strive to provide the highest quality health and wellness equipment that meets our customers' needs and exceeds their expectations. Our dedication to exceptional customer service ensures that every interaction with Bio Wellness Collection is positive, informative, and supportive.

Quality Assurance: We believe that health and wellness equipment should enhance the well-being of our customers. Therefore, we source and offer only the finest, rigorously-tested products that meet the highest industry standards for safety, effectiveness, and durability.

Innovation and Technology: We embrace cutting-edge technology and innovation to continuously improve our product offerings. We stay ahead of the curve in identifying and providing the latest advancements in health and wellness equipment, helping our customers achieve their fitness and wellness goals efficiently.

Community and Education: We see ourselves as more than just a store. We are a trusted resource for information and guidance on health and wellness. We actively engage with our community through educational content, expert advice, and a commitment to fostering a sense of belonging and support among our customers.

Sustainability and Responsibility: We understand the importance of environmental sustainability and ethical responsibility. We actively seek eco-friendly and socially responsible products and practices, minimizing our carbon footprint and contributing positively to our planet and society.

Transparency and Integrity: We value transparency in all our business dealings. We provide clear and honest information about our products, pricing, and policies. Our integrity is the cornerstone of our reputation, and we always strive to maintain the trust of our customers.

Continuous Improvement: We believe in never settling for the status quo. We are dedicated to ongoing learning, adaptation, and evolution. We eagerly embrace feedback and actively seek ways to improve our products, services, and the overall customer experience.

Health and Wellness Advocacy: Beyond selling equipment, we advocate for health and wellness as a way of life. We actively support initiatives and organizations that promote physical and mental well-being, making a positive impact on the lives of individuals and communities.

These core values drive our mission to empower individuals to lead healthier and happier lives through access to premium health and wellness equipment. We hold ourselves accountable to these principles every day, and they serve as a compass for our future growth and success.

Mission Statement

Our mission is driven by a deep commitment to the following principles:

Accessibility and Inclusivity: We believe that everyone deserves the opportunity to lead a healthier life. Our mission is to make high-quality health and wellness equipment accessible to individuals of all backgrounds, fitness levels, and ages. We are dedicated to removing barriers and creating a welcoming environment for everyone.

Wellness for All: We are passionate about promoting holistic wellness. Our mission is to offer a diverse range of products that cater to physical fitness, mental well-being, and overall health. We believe that wellness is a multifaceted journey, and we are here to support you at every step.

Education and Empowerment: Knowledge is power, and we are committed to empowering our customers with the information and resources they need to make informed decisions about their health and wellness. We provide expert guidance, educational content, and a supportive community to help you achieve your goals.

Quality and Trust: Your health and well-being are our top priorities. We meticulously curate and test every product we offer to ensure they meet the highest standards of quality, safety, and effectiveness. We want you to have complete trust in our products and services.

Sustainability and Responsibility: We recognize our responsibility to the planet and society. Our mission includes a commitment to sourcing eco-friendly products and adopting sustainable practices in our operations. We aim to leave a positive impact on the environment and contribute to a healthier world.

Continuous Improvement: Our mission is not static. We are dedicated to continuous improvement in all aspects of our business. We actively seek feedback, embrace innovation, and evolve to meet the ever-changing needs of our customers.

Community and Connection: We believe that health and wellness are strengthened through community and connection. Our mission includes fostering a sense of belonging and support among our customers. We aim to build a community where individuals can share their journeys, inspire one another, and celebrate their successes.

Ultimately, our mission is to be your trusted partner in achieving your health and wellness goals. We want to inspire and support you to live your best life, to reach your full potential, and to experience the countless benefits of a healthy lifestyle. Together, we can make wellness a way of life.


Passion for Wellness: Braden Threlkeld is not just an entrepreneur; he is a dedicated advocate for health and wellness. His passion for leading a healthy lifestyle and helping others do the same is at the core of our business. This deep-rooted enthusiasm for well-being fuels everything we do.

Expertise and Knowledge: With Braden Threlkeld's extensive background in health and wellness, he bring a wealth of knowledge and expertise to our health and wellness equipment store. Braden has spent years researching, testing, and understanding the intricacies of health and fitness equipment, ensuring that every product we offer meets the highest standards of quality and functionality.

Inspiration for the Business: Braden Threlkeld founded Bio Wellness Collection with a clear vision in mind: to make premium health and wellness equipment accessible to everyone. He saw a gap in the market for a trusted source of reliable products and expert guidance, and this vision has been the driving force behind the creation of our store.

Commitment to Community: Braden Threlkeld believes in the power of community and the importance of supporting one another on the journey to better health. He understands that achieving wellness is not just about buying equipment but also about having access to the right resources and a supportive network. This commitment to community-building is a fundamental aspect of Bio Wellness Collection's mission.

Sustainability Advocate: Braden Threlkeld is not only dedicated to individual wellness but also to the well-being of the planet. He is a staunch advocate for sustainable practices and eco-friendly products. Braden believes that businesses have a responsibility to make environmentally conscious choices, and this commitment is reflected in our product offerings and operations.

Vision for the Future: Braden Threlkeld's vision for Bio Wellness Collection extends beyond the present. He sees our store as a platform for ongoing innovation, education, and positive change in the health and wellness industry. His commitment to continuous improvement ensures that we will always be at the forefront of the latest advancements.

Personal Connection: Braden Threlkeld is not just the face of our business; he is actively involved in its day-to-day operations. He engages with our customers, listens to their feedback, and is personally invested in ensuring that every individual who chooses Bio Wellness Collection feels valued and supported on their wellness journey.

In essence, Braden Threlkeld is not only the founder of Bio Wellness Collection but also the embodiment of our values, mission, and commitment to promoting health and wellness. His dedication to making a positive impact on the lives of our customers and the broader community is the driving force behind everything we do.

How The Company Started

At Bio Wellness Collection, our journey began with a deep-rooted passion for health and wellness. What started as a personal pursuit of a healthier lifestyle quickly transformed into a mission to make wellness accessible to all.

Braden Threlkeld, the visionary behind our store, had always been passionate about leading a healthy life. He understood the profound impact that regular exercise, proper nutrition, and mental well-being could have on one's overall quality of life. This passion led him on a journey of exploration, research, and self-discovery.

As Braden Threlkeld delved deeper into the world of health and fitness, they realized that finding quality health and wellness equipment could be a daunting and frustrating experience for many individuals. The market was flooded with options, but there was a lack of trust and transparency. People were unsure about which products were truly effective and safe.

Driven by a desire to fill this void and help others on their wellness journeys, Braden decided to take matters into his own hands. He embarked on a mission to curate a collection of top-quality health and wellness equipment that met the highest standards of quality, safety, and effectiveness.

The journey was not without its challenges, Braden spent countless hours researching and testing products, establishing partnerships with reputable suppliers, and building a network of experts in the field. He sought to provide more than just products; he wanted to offer a comprehensive resource for individuals seeking a healthier, happier life.

In 2022, Bio Wellness Collection was born. It was not just a store; it was a manifestation of Braden's unwavering commitment to wellness and a testament to the belief that everyone deserves access to the tools and knowledge needed to improve their well-being.

From day one, Bio Wellness Collection has been more than a business—it's been a labor of love. Braden Threlkeld's personal dedication to health and wellness has been the driving force behind our store's growth and success. He believes that wellness is not a destination but a lifelong journey, and he is here to support you every step of the way.

Today, as Bio Wellness Collection continues to thrive, we remain true to our founding principles of quality, transparency, education, and community. Our story is one of passion, purpose, and a commitment to making wellness a way of life for individuals and communities alike.

Company Goals

  1. Empowering Wellness: Our primary goal is to empower individuals to take control of their health and wellness journeys. We strive to provide the tools, resources, and support necessary for people to make positive, lasting changes in their lives.

  2. Quality and Trust: We are dedicated to being synonymous with quality and trust in the health and wellness equipment industry. Our goal is to maintain the highest standards of product quality, safety, and reliability, earning the trust of our customers as their go-to source.

  3. Lifelong Learning: Learning is a lifelong endeavor, and we are committed to facilitating it. Our goal is to inspire a culture of continuous learning by providing educational content, expert insights, and a platform for sharing knowledge within our community.

  4. Community Connection: We recognize the strength in numbers. Our goal is to foster a vibrant, supportive community where individuals can connect, share their experiences, motivate each other, and celebrate achievements along their wellness journey.

  5. Environmental Responsibility: Sustainability is at the forefront of our minds. We aim to minimize our ecological footprint by offering eco-conscious products and implementing sustainable business practices. Our goal is to contribute to a greener planet.

  6. Customer Delight: Customer satisfaction is paramount. Our goal is to create exceptional shopping experiences, from user-friendly navigation on our website to prompt and reliable delivery. We aim to exceed customer expectations at every turn.

  7. Innovation and Adaptation: We embrace innovation as the engine of progress. Our goal is to stay ahead of industry trends, bringing cutting-edge health and wellness solutions to our customers and adapting to their evolving needs.

  8. Social Impact: Beyond business success, our goal is to make a meaningful difference in the lives of individuals and communities. We are committed to supporting initiatives that promote health and wellness, leaving a positive social impact.

  9. Transparency and Integrity: Our relationships are built on transparency and integrity. Our goal is to uphold the highest ethical standards in all our interactions, providing clear, honest information to our customers and partners.

  10. Global Reach: As we grow, our goal is to extend our reach to individuals and communities worldwide. We aspire to share the benefits of health and wellness equipment with diverse populations, fostering well-being across the globe.

These company goals are not just aspirations; they are the compass that guides our daily efforts. We invite you to join us on this exciting journey as we work towards these objectives, striving to make health and wellness a reality for everyone, everywhere.

How Customer Service Operates


1. Expert Guidance: Our dedicated team of wellness experts is ready to assist you. Whether you have questions about product selection, usage, or wellness advice, we're here to provide knowledgeable and personalized guidance. Our goal is to help you make informed decisions on your journey to better health.

2. Prompt and Friendly Support: We pride ourselves on being responsive and approachable. When you reach out to us, whether by phone, email, or live chat, you can expect a friendly and timely response. Your inquiries are important to us, and we're here to assist you promptly.

3. Comprehensive Product Information: We believe in transparency. Our product listings are detailed and informative, providing you with all the essential information you need to make the right choices. If you ever need more information or clarification, our customer service team is just a message away.

4. Hassle-Free Returns and Exchanges: If, for any reason, you're not completely satisfied with your purchase, our customer service team will guide you through our hassle-free returns and exchanges process. We want you to be delighted with your products, and we're here to make it right if you're not.

5. Feedback and Improvement: We value your feedback immensely. Your insights help us continually improve our products and services. If you have suggestions, concerns, or ideas for how we can better serve you, please don't hesitate to share them with us. Your voice matters.

6. Community Engagement: We love hearing about your wellness journeys. Share your successes, milestones, and experiences with us, and you might find yourself featured in our community stories. Your journey can inspire others on their path to well-being.

7. 24/7 Access to Information: Our online resources are available around the clock. You can find articles, guides, and videos on our website to support your wellness goals, no matter the time of day.

8. Customized Support: Your wellness needs are unique, and so is our approach to serving you. We provide personalized recommendations and solutions tailored to your individual goals and preferences.

9. Commitment to Privacy: We take your privacy seriously. Your personal information is handled with the utmost care and in accordance with stringent privacy and data protection standards. Your trust is important to us.

10. Going the Extra Mile: Our commitment to your wellness goes beyond transactions. We're here to celebrate your successes, offer motivation, and provide a helping hand whenever you need it. Your well-being is our priority.

At Bio Wellness Collection, our customer service is an extension of our mission to empower individuals to lead healthier, happier lives. We are dedicated to ensuring that you have the support, resources, and guidance you need to make wellness a way of life.

Thank you for entrusting us with your health and wellness journey. We look forward to serving you and being a part of your path to well-being.